Global Marketing Management-Pearson-Keegan -2011-EDN-7
"synopsis" may belong to another edition of this title.
From the Publisher:
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
From the Back Cover:
This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.
"About this title" may belong to another edition of this title.
- PublisherPearson India
- Publication date2010
- ISBN 10 8131730913
- ISBN 13 9788131730911
- BindingPaperback
- Number of pages700
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