Items related to Kiss & Sell: Writing for Advertising
Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youčll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
"synopsis" may belong to another edition of this title.
About the Author:
Christy Desmet is Associate Professor of English at the University of Georgia. She is the author of "Reading Shakespeare's Characters: Rhetoric, Ethics, and Identity," and co-editor of "Shakespeare and Appropriation."
Robert Sawyer is Assistant Professor of English at East Tennessee State University, and co-editor of "Shakespeare and Appropriation,"
Review:
Robert Sawyer is Assistant Professor of English at East Tennessee State University, and co-editor of "Shakespeare and Appropriation,"
'It is very well written and reader-friendly.' Charles daCosta, Savannah College of Art and Design, USA.
"About this title" may belong to another edition of this title.
- PublisherAva Pub Sa
- Publication date2004
- ISBN 10 2884790330
- ISBN 13 9782884790338
- BindingPaperback
- Number of pages191
- Rating
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Kiss and Sell : Writing for Advertising
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Kiss and Sell : Writing for Advertising
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Kiss & Sell: Writing for Advertising
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(2005)
ISBN 10: 2884790330
ISBN 13: 9782884790338
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9782884790338. Seller Inventory # 9722754
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Kiss and Sell Writing for advertising. 191pp. Illustr.
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Kiss & Sell: Writing for Advertising (Advanced Level)
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