Anonymity creates the perfect breeding ground for gossip. Email, texts and social media create the perfect viral channel to spread this toxin. Instantly. In corporations, in religious institutions, in media, and in politics we ve all witnessed the devastation gossip can wreak. Can it be stopped? No. But can it be tamed? The authors of You Won t Believe This! Understanding and Managing the Habits of Gossip say Yes! and present proven strategies and tools which have the profound ability to heal wounds and create a happier, rewarding environment. The focus of the book is not prohibiting gossip, but substituting positive for negative. You Won t Believe This! is a practical guide to: Understanding how and why malicious gossip happens Recognizing warning signs that an organization is ripe for gossip Gossip management and prevention in corporate and religious organizations Coaching people to higher and better standards of behavior There is a social power greater than the habit of gossip. You Won t Believe This! holds the key to unlocking the power of positive culture.
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