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Excellent condition soft cover.
"synopsis" may belong to another edition of this title.
From the Publisher:
New research shows how we really make buying decisions
From the Back Cover:
Why did most people who took the 'Pepsi challenge' say they preferred Pepsi but then carried on buying Coca-Cola?
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
Why does the scent of melons help sell electronic products?
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
Why does the scent of melons help sell electronic products?
If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
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- PublisherRandom House Business Books
- Publication date1601
- ISBN 10 1847940129
- ISBN 13 9781847940124
- BindingPaperback
- Number of pages256
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001671069
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Softcover
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Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.75. Seller Inventory # 353-1847940129-vrg
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Book Description Paperback. Condition: Very Good. Buyology: How Everything We Believe About Why We Buy is Wrong This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781847940124
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781847940124
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Softcover
Quantity: 1
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Book Description Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.75. Seller Inventory # 353-1847940129-lkn
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Buy-ology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
Used
Softcover
Quantity: 1
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Book Description Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M01847940129-B
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Random House Business Books 2008 Paperback
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Book Description Condition: Good. Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buy-ology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories, religious belief, even our sense of smell, that come together to influence our decisions and shape our tastes. An alarming read for those in marketing and advertising, and an enlightening read for consumers. www.martinlindstrom.com 256 pages. Seller Inventory # 1407196
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Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].
Published by
Random House Business Books, London
(2008)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Softcover
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Book Description Paperback octavo, very good condition, pages lightly toned as common, minor edgewear corners. 240 pp. Martin Lindstrom describes the gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. Seller Inventory # 26040
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Buyology: How Everything We Believe About Why We Buy is Wrong
Published by
Random House Business Books
(1601)
ISBN 10: 1847940129
ISBN 13: 9781847940124
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F7-5-M-1847940129-6
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