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Lawrence, David A Logo for London ISBN 13: 9781780672960

A Logo for London - Hardcover

 
9781780672960: A Logo for London
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The London Transport bar and circle – also known as the bulls-eye or roundel – is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being 'cool', and its influence has extended into many other fields, including fashion, pop music and counter-culture.

This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.

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About the Author:
David Lawrence is principal lecturer in architecture at Kingston University. He is an architect, design historian and broadcaster, and the author of several books including Food on the Move (2010), Bright Underground Spaces (2008), and Underground Architecture (1994).

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  • PublisherLaurence King Publishing
  • Publication date2013
  • ISBN 10 1780672969
  • ISBN 13 9781780672960
  • BindingHardcover
  • Number of pages176
  • Rating

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Book Description Hardcover. Condition: new. Hardcover. The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being 'cool', and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the bar and circle, many of them previously unpublished. The London Transport bar and circle also known as the bulls-eye or roundel is an icon of commercial design. This book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its cultural influence. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781780672960

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