Today's millennial is tomorrow's buyer. Millennial customers are more informed and skeptical, and their way of buying is completely different than Gen X'ers and Baby Boomers. This means that sellers must adapt--or risk being left behind.
In Adapt or Fail, top sales executive Michael Nick teaches you how to:
- Identify and communicate with key decision makers (especially millennials)
- Understand the buyer's process from the inside out
- Manage your digital presence to maximize interest in your product
- Focus your sales effort on the deals you can win
Adapt or Fail is the single guide that can help you better understand your customer, have more confidence throughout the buying process, and most importantly--close the sale. As Nick writes about deals closed in the past, ''Many of these projects failed because of the buyer's lack of a deep understanding of their issues.'' Adapt or Fail ensures your customers will make the right decision, every time!
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_320831388
Book Description paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_378726687