Items related to Scientific Advertising
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
"synopsis" may belong to another edition of this title.
About the Author:
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent.
"About this title" may belong to another edition of this title.
- PublisherMerchant Books
- Publication date2014
- ISBN 10 1603866361
- ISBN 13 9781603866361
- BindingPaperback
- Number of pages88
- Rating
Buy New
Learn more about this copy
US$ 9.73
Shipping:
FREE
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 0.31. Seller Inventory # 1603866361-2-1
Buy New
US$ 9.73
Convert currency
Stock Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.31. Seller Inventory # 353-1603866361-new
Buy New
US$ 9.74
Convert currency
Seller Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 20985691-n
Buy New
US$ 7.13
Convert currency
Seller Image
Scientific Advertising (Paperback or Softback)
Published by
Merchant Books 2/12/2014
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Scientific Advertising 0.31. Book. Seller Inventory # BBS-9781603866361
Buy New
US$ 10.28
Convert currency
Seller Image
Scientific Advertising by Hopkins, Claude [Paperback ]
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Soft Cover
Quantity: 5
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9781603866361
Buy New
US$ 11.18
Convert currency
Stock Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLING22Oct2018170199914
Buy New
US$ 8.44
Convert currency
Seller Image
Scientific Advertising (Paperback)
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781603866361
Buy New
US$ 13.00
Convert currency
Stock Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9781603866361
Buy New
US$ 14.00
Convert currency
Stock Image
Scientific Advertising
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # DB-9781603866361
Buy New
US$ 18.31
Convert currency
Stock Image
Scientific Advertising
Published by
Merchant Books
(2014)
ISBN 10: 1603866361
ISBN 13: 9781603866361
New
Paperback
Quantity: > 20
Seller:
Rating
Book Description Paperback. Condition: New. Illustrated. Special order direct from the distributor. Seller Inventory # ING9781603866361
Buy New
US$ 8.36
Convert currency