Items related to Logo Savvy: Top Brand Design Firms Share Their Naming...
How to choose a name and create a catchy mark
After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
"synopsis" may belong to another edition of this title.
About the Author:
WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals.
"About this title" may belong to another edition of this title.
- PublisherRockport Pub
- Publication date2008
- ISBN 10 1592535070
- ISBN 13 9781592535071
- BindingPaperback
- Number of pages192
- Rating
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Logo Savvy : Top Brand Design Firms Share their Naming and Identity Strategies
Published by
Rockport Pub
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
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ISBN 13: 9781592535071
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Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I4N00
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Publishers
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I4N00
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Publishers
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I3N00
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Publishers
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
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Quantity: 1
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Book Description Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I5N10
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Publishers
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Paperback
Quantity: 1
Seller:
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Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I4N00
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Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Publishers
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1592535070I4N00
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Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Pub
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.63. Seller Inventory # bk1592535070xvz189zvxgdd
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Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
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Rockport Pub
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.63. Seller Inventory # 1592535070-2-3
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Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
Published by
Rockport Pub
(2008)
ISBN 10: 1592535070
ISBN 13: 9781592535071
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 1.63. Seller Inventory # 1592535070-2-2
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