The Best of Business Card Design 2 - Hardcover

Introduction: When I was asked to write an introduction for this book I jumped at the chance because I have a deep passion for designing business cards and the purpose that they serve. For me it is one of the most challenging and exciting projects that we designers take on; this task never gets old. The responsibility of creating a clear and efficient message in a limited space reflects the essence of what designers do as communicators. The business card is the most important family member of our stationary system because you can build a look around it. It should be a versatile and cost-efficient way of promoting yourself, your company, and your clients. The importance of this piece can never be underestimated. I look at business cards as a business or communication opportunity that should be maximized; it can educate, it can advertise, it can inform, it speaks about one's competency, and generally serves as a public relations piece. You the designer are total control of what this message can be.