Keeping Score will show you how to:
* Create the link between sponsor and event, customer and product
* Increase product or company awareness
* Distinguish a product or service from the competition
* Enhance your firm's community profile
* Access merchandising opportunities
Using the techniques of companies like Nike, McDonald's and Anheuser-Busch will work for your company, and Keeping Score provides a detailed marketing plan to help you develop the right strategy. Keeping Score will put managers in a position not only to understand the dynamics of sports marketing, but to incorporate them into successful strategies.
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks403286