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- PublisherPearson
- Publication date2017
- ISBN 10 1292222697
- ISBN 13 9781292222691
- BindingPaperback
- Number of pages512
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
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Book Description Paperback. Condition: New. 8th edition. International edition. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported. Seller Inventory # 1292222697-9-1-7
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
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Integrated Advertising, Promotion and Marketing Communications, Global Edition
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Integrated Advertising, Promotion And Marketing Communications, Global Edition 8Th Edition
Published by
Pearson Education
(2017)
ISBN 10: 1292222697
ISBN 13: 9781292222691
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Book Description Condition: New. pp. 512. Seller Inventory # 26375604085
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Integrated Advertising, Promotion And Marketing Communications, Global Edition 8Th Edition
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Integrated Advertising, Promotion and Marketing Communications, Global Edition (Paperback)
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Book Description Paperback. Condition: new. Paperback. Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292222691
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