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About the Author:
Thomas C. O'Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.
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- PublisherCengage Learning
- Publication date2014
- ISBN 10 1285758447
- ISBN 13 9781285758442
- BindingPaperback
- Number of pages432
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Advertising and Integrated Brand Promotion (Book Only)
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