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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.
The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
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Review:
Every teacher of marketing should read this book "Quarterly Review of Marketing"
Very comprehensive and engaging "Morris Holbrook, Columbia University"
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1138793523
- ISBN 13 9781138793521
- BindingHardcover
- Edition number1
- Number of pages152
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
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Competition and Marketing Strategies in the Pharmaceutical Industry
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Competition and Marketing Strategies in the Pharmaceutical Industry RLE Marketing 22 Routledge Library Editions Marketing
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
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Competition and Marketing Strategies in the Pharmaceutical Industry
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COMPETITION & MARKETING STRATE
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditu. Seller Inventory # 595429716
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Book Description Hardcover. Condition: Brand New. 152 pages. 9.22x6.15x0.63 inches. In Stock. This item is printed on demand. Seller Inventory # __1138793523
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