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Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
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About the Author:
Judith Fitzgerald was born in 1952 in Toronto. She attended York University, where she earned both her BA and her MA. She has worked as editor of several Canadian poetry magazines. Fitzgerald also works as a biographer and an editor, and frequently reviews poetry for the Globe & Mail. She now divides her time between northern Ontario and Florida.
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- PublisherDundurn Press
- Publication date2001
- ISBN 10 0968816673
- ISBN 13 9780968816677
- BindingPaperback
- Number of pages224
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Marshall McLuhan: Wise Guy
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Marshall McLuhan
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Book Description Paperback. Condition: Brand New. 224 pages. 8.75x5.75x0.50 inches. In Stock. Seller Inventory # x-0968816673
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Book Description Paperback. Condition: new. Paperback. During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including "The Gutenberg Galaxy" (1962) and "Understanding Media: The Extensions of Man" (1964). McLuhanisms like 'the global village' and 'the medium is the message' have become part of our everyday vocabulary. A number of McLuhan's revolutionary ideas baffled and astonished audiences during his lifetime. Now, in the first decade of the new millennium, he seems to have been an explorer who peered into the future and mapped its contours in living colour. He described the nature and dynamics of the Internet many years before it even existed. A giant on the cultural landscape, McLuhan equipped the planet's current population with the mental charts and maps to learn its way through the maze of what he termed the Age of Information.In this book, award-winning poet and literary critic Judith Fitzgerald presents a fascinating portrait of one of the twentieth century's great thinkers and the guru of media culture. Fitzgerald's own humorous wordplay captures the wise-cracking spirit of McLuhan as she traces the trajectory of his life from his prairie childhood, Cambridge education, happy marriage and conversion to Roman Catholicism, to his teaching years in the United States prior to taking up the position of director of the Centre for Culture and Technology at the University of Toronto. During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture. This title presents a portrait of one of the twentieth century's great thinkers and the guru of media culture. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780968816677
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Book Description Condition: New. Über den AutorrnrnJudith Fitzgerald was born in 1952 in Toronto. She attended York University, where she earned both her BA and her MA. She has worked as editor of several Canadian poetry magazines. Fitzgerald also works as a biographer . Seller Inventory # 899013499
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