SPIN Works! - Softcover

SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project (Strategic Press Information Network). This guidebook is full of media tips, tactics, strategies, and real-world examples, based on the SPIN Project's work with hundreds of public interest organizations across the nation. It's designed to give grassroots organizers and people interested in positive social change basic and advanced skills for shaping public opinion on their issues through the press. Written with flair, humor and practicality, the guidebook is divided into five sections: The basics, The message, Moving the message, Reacting to media coverage, and Media and community, plus an extensive resource section, numerous case studies, scores of "how to" check lists, several media "models" and much more.