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With a fine blend of case examples and a practical framework for managers, Wayland and Cole make a compelling case for putting customer relationships at the center of the strategy dialogue. --George Day, Geoffrey T. Boisi Professor at the Wharton School, The University of Pennsylvania
Here, in one place, is all you need to know about winning the battle for the customer in the Information Age. Readers will find Customer Connections both a call--and an invaluable guide--to action. --David Marshall, Chief Information Officer and Senior Managing Director, Bankers Trust
Whether you are a Fortune 1000 manager or an entrepreneur, Customer Connections is a must-read. Wayland and Cole have written a definitive, customer-based strategy text that helps you fundamentally rethink your business and provides the tools you need to maximize return on the customer relationship. --Lois H. Benedetti, Ph.D., Director, Business Planning and Strategy, GTE Long Distance
For those of us who are equally and simultaneously disciples of relationship marketing' and proponents of shareholder value creation, Wayland and Cole have bridged the chasm, delivering powerful insights and balance in a clear, strategic format. A very useful book. --Charles L. Watkins, President, DukeSolutions, Duke Energy's Integrated Energy Services Company
Wayland and Cole offer a solid model grounded in real-world experience. This is a clear, logical way of working through relationship strategies. --Susan Cook, Director, Corporate Product Marketing, Hewlett-Packard Company
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Book Description Hardcover. Condition: New. Hardcover in beautiful dust jacket, clean crisp excellent new text, 1st edition, 1st printing. Promptly shipped in a box.; Large 8vo 9" - 10" tall; 267 pages. Seller Inventory # 00-0P7U-0FJT
Book Description Hardcover. Condition: New. Provides advice for managers on using information technologies to learn about their customers and to use that data to build a successful business. Seller Inventory # OM-BK-2020-07-10-69
Book Description Hardcover. Condition: New. Seller Inventory # RCK--0234