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The PR Buzz Factor: How Using Public Relations Can Boost Your Business - Softcover

 
9780749444686: The PR Buzz Factor: How Using Public Relations Can Boost Your Business
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A ""hands-on"" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.

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About the Author:
Russell Lawson is Head of Public Affairs for the Federation of Small Businesses in Wales.  Part of his role is to lobby decision makers on behalf of the small business community. Also a journalist, he is a regular conference speaker and media commentator on small business issues.
Review:
""A thoroughly 'user-friendly' reference for achieving the greatest results possible in public relations and company representation.... Very highly recommended reading."" -- Midwest Book Review

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  • PublisherKogan Page
  • Publication date2006
  • ISBN 10 0749444681
  • ISBN 13 9780749444686
  • BindingPaperback
  • Number of pages184
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Lawson, Russell
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ISBN 10: 0749444681 ISBN 13: 9780749444686
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