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This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.
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Review:
'Once you understand the tricks of the trade, copywriting can be a fascinating form of writing - and one more highly paid than most. Diana Wimbs explains how it is done, and also shows how to find clients and to grow your own copywriting business.' Writing Magazine (September 2007)
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- PublisherA&C Black Academic and Professional
- Publication date2008
- ISBN 10 0713648228
- ISBN 13 9780713648225
- BindingPaperback
- Number of pages160
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Freelance Copywriting
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Freelance Copywriting (Writing Handbooks)
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Book Description Paperback. Condition: new. Paperback. This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload. Would-be and established writers or journalists can learn about this lucrative and fascinating line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign developments as well as the practical aspects of freelance work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780713648225
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Freelance Copywriting Writing Handbooks
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Freelance Copywriting
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Freelance Copywriting
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Freelance Copywriting Writing Handbooks
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Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780713648225
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