Eden: It's an Endless World, Vol. 7 - Hardcover

An Amazon Best Book of February 2017: Brad Stone has a gift for unwrapping the mythology around a company's origins and making its actual origins—and growth and flubs and pivot points—far more fascinating than the mythology ever could be. In The Upstarts, Stone tackles the genesis of Airbnb and Uber, two companies that have woven themselves into the daily lives of people around the globe in less than ten years. Too many books spotlight a company's wise decisions and business victories, making success seem almost inevitable. In contrast, Stone gives Uber's and Airbnb's mistakes as much room on the page as its scrappy triumphs, allowing a far more complex story to build. Interwoven among the highlights and lowlights are innovation incubators, dirty tricks, desperation among VC investors to not miss the Next Big Thing, competitors' bright ideas, and the strikingly different personalities of the two companies' young leaders. But this is a book without an ending, because Airbnb and Uber are still evolving, making their long-term effect on their industries hard to predict. Timely, clear-eyed, and crisply written, The Upstarts is a must for readers seeking insight into how ideas and eventually businesses can succeed or fail in a technology-rich landscape. —Adrian Liang, The Amazon Book Review

Brad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon. He has covered Silicon Valley for more than 15 years and lives in San Francisco.