Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community - Hardcover

Aimed more at businesses than at nonprofit organizations, this anecdote-filled primer suggests, a bit over-optimistically, that alignments of the two can bring mutual success. Steckel and Simons, the coauthors of Filthy Rich and Other Nonprofit Fantasies , offer case studies (e.g., a bank that grants local students scholarships in the form of savings accounts), explain different types of partnerships (including "strategic philanthropy," cause-related marketing and sponsorships) and discuss strategies for implementation. The authors know the territory and make the case that such partnerships are likely to increase. However, while they touch on controversial episodes, such as Philip Morris's much-criticized alliance with the National Archives to celebrate the Bill of Rights bicentennial, they don't sufficiently explore the potential pitfalls.
Copyright 1992 Reed Business Information, Inc.

A public-purpose partnership is a joint venture between a for-profit business and a nonprofit organization. This guide details how corporations can build market share, improve employee morale, attract new customers, and enhance their corporate image by exercising social responsibility. Steckel, president of AddVenture Network, and Simons explain cause-related marketing, sponsorship, in-kind giving, and more, citing specific examples. Written as a manual for businesses, it covers topics that have not been exhaustively addressed elsewhere. The same authors' (with Peter Lengsfelder) Filthy Rich and Other Nonprofit Fantasies ( LJ 4/1/89) does cover some of the same territory, but from the nonprofit perspective. Recommended for business collections. (Illustrations and index not seen.)-- Elizabeth McKenty, Foundation Ctr., New York
Copyright 1992 Reed Business Information, Inc.