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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) - Softcover

 
9780471165682: Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)
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"Follow the wisdom contained in this powerful volume and yourtreasury will grow and grow. I learned plenty." -- Og Mandino,author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double,triple and quadruple their revenues at any trade show they attend."-- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who hasto or wants to effectively work the trade show floor. It's loadedwith practical, down-to-earth ideas worth thousands of dollars toanyone who reads and implements its great advice." -- Dr. TonyAlessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter!" -- Alan Weiss, PhD, author Million Dollar Consulting

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From the Publisher:
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of the trade show floor. Packed with insider secrets, tips and techniques, it is ideal for any size business that wants to use trade shows as an effective marketing weapon. It covers how trade show selling differs from a normal sales call and how to select the hottest shows for each market.
About the Author:

Jay Conrad Levison is the author of the best-selling Guerrilla Marketing Series.

Mark S. A. Smith, an internationally acclaimedspeaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association.

Orvel Ray Wilson is an internationally acclaimed author and speakeron sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international trainingand consulting firm serving clients worldwide.

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  • PublisherWiley
  • Publication date1997
  • ISBN 10 0471165689
  • ISBN 13 9780471165682
  • BindingPaperback
  • Edition number1
  • Number of pages324
  • Rating

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