Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.
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Recent academic research has succeeded in defining media economics as a unique field that has its own theories, evidence, and policies. Understanding the media is of high importance for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. This volume spans the large scope of media economics while simultaneously offering in-depth analysis of particular topics. The economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies receive authoritative treatment. For those who want to start research in media economics, it is a powerful introduction.
"About this title" may belong to another edition of this title.
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Book Description Condition: New. Seller Inventory # 24541605-n
Book Description Condition: New. Editor(s): Anderson, Simon; Waldfogel, Joel; Stromberg, David. BIC Classification: JFD; KC; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 191. . . 2016. 1st Edition. Hardcover. . . . . Seller Inventory # V9780444636911
Book Description Condition: New. Editor(s): Anderson, Simon; Waldfogel, Joel; Stromberg, David. BIC Classification: JFD; KC; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 191. . . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780444636911