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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank - Softcover
Tells how to get free media coverage, create an effective direct-response campaign, and take full advantage of online marketing techniques
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From the Back Cover:
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. Mastering Guerilla Marketing is the book of a lifetime from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. In the most comprehensive guerilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including:
About the Author:
* how to get free media coverage
* the benefits of fusion marketing
* strategies for creating a unique direct-response campaign
* why online marketing means more than having a Web site
Mastering Guerilla Marketing will become the reference for small-business owners, managers, and home-based businesses alike.
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
"About this title" may belong to another edition of this title.
- PublisherMariner Books
- Publication date1999
- ISBN 10 0395908752
- ISBN 13 9780395908754
- BindingPaperback
- Number of pages251
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
Published by
Mariner Books
(1999)
ISBN 10: 0395908752
ISBN 13: 9780395908754
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
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(1999)
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ISBN 13: 9780395908754
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
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Mariner Books
(1999)
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ISBN 13: 9780395908754
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
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Mariner Books
(1999)
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ISBN 13: 9780395908754
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
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(1999)
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ISBN 13: 9780395908754
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Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
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Mariner Books
(1999)
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ISBN 13: 9780395908754
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