Advocates making one's life a number one priority, with work as a close second, giving recommendations for having a healthy balance between the two
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Review:
According to Jay Conrad Levinson, to flourish into the next millennium companies must encourage managers and employees to achieve equilibrium between their personal and professional lives while they simultaneously develop relationships with customers and suppliers that build trust and loyalty. The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century outlines his blueprint for this corporate future through four distinct sections: The Goals, The Setting, The Tools, and The Secrets.
About the Author:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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- PublisherHoughton Mifflin Harcourt
- Publication date1997
- ISBN 10 0395770181
- ISBN 13 9780395770184
- BindingHardcover
- Number of pages242
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