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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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- PublisherPearson College Div
- Publication date2008
- ISBN 10 0273706977
- ISBN 13 9780273706977
- BindingPaperback
- Edition number4
- Number of pages614
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Marketing Strategy and Competitive Positioning (4th Edition)
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MARKETING STRATEGY AND COMPETITI
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
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(2008)
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ISBN 13: 9780273706977
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Marketing Strategy and Competitive Positioning
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ISBN 13: 9780273706977
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Marketing Strategy and Competitive Positioning
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Pearson College Div
(2008)
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Softcover
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