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In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context.
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- PublisherFt Pr
- Publication date1997
- ISBN 10 0273623478
- ISBN 13 9780273623472
- BindingPaperback
- Number of pages400
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New Public Sector Marketing
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Pitman Publishing
(1998)
ISBN 10: 0273623478
ISBN 13: 9780273623472
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New Public Sector Marketing
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Financial Times Management 30/11/1997
(1997)
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New Public Sector Marketing
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(1998)
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-589-960
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New Public Sector Marketing
Published by
Financial Times/ Prentice Hall
(1998)
ISBN 10: 0273623478
ISBN 13: 9780273623472
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Book Description Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Traces d'humidité sur les premières et dernières pages. Pages cornées. Couverture différente. Edition 1998. Ammareal reverse jusqu'à 15% d ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Traces of humidity on the first and last pages. Dog-eared pages. Different cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-048-142
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New Public Sector Marketing
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(1997)
ISBN 10: 0273623478
ISBN 13: 9780273623472
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New Public Sector Marketing
Published by
Pitman Publishing
(1998)
ISBN 10: 0273623478
ISBN 13: 9780273623472
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Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39279796-6
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New Public Sector Marketing
Published by
Pitman Publishing
(1998)
ISBN 10: 0273623478
ISBN 13: 9780273623472
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Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40484031-20
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