For undergraduate and graduate courses on marketing high-tech products.
Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
"synopsis" may belong to another edition of this title.
Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.
"About this title" may belong to another edition of this title.
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