Items related to The IMC PlanPro Handbook [With CDROM]

The IMC PlanPro Handbook [With CDROM] - Softcover

Kenneth E. Clow; Donald Baack

 
9780131998124: The IMC PlanPro Handbook [With CDROM]
Softcover
ISBN 10: 0131998129 ISBN 13: 9780131998124
Publisher: Pearson Prentice Hall, 2006
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With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

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  • PublisherPearson Prentice Hall
  • Publication date2006
  • ISBN 10 0131998129
  • ISBN 13 9780131998124
  • BindingPaperback
  • Edition number3
  • Number of pages195

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