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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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- PublisherMcGraw-Hill Humanities/Social Sciences/Languages
- Publication date2004
- ISBN 10 007301799X
- ISBN 13 9780073017990
- BindingPaperback
- Edition number5
- Number of pages384
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Public Relations Writing : The Essentials of Style and Format with Online Learning Center
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Public Relations Writing: The Essentials of Style and Format with Online Learning Center
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McGraw-Hill Humanities/Social Sciences/Langua
(2004)
ISBN 10: 007301799X
ISBN 13: 9780073017990
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G007301799XI3N00
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Public Relations Writing: The Essentials of Style and Format
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(2004)
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ISBN 13: 9780073017990
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Public Relations Writing: The Essentials Of Style And Format Fifth Edition
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McGraw-Hill Humanities Social
(2005)
ISBN 10: 007301799X
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Book Description Softcover. Condition: Very Good. Fifth Edition. Has bookstore stickers on spine and back cover. Text has multiple markings and or highlights., Has shelf and corner wear. Binding is in very good condition. Looks very nice. 359 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 007301799x. ISBN/EAN: 9780073017990. Pictures of this item not already displayed here available upon request. Inventory No: 1561055049. Seller Inventory # 1561055049
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Public Relations Writing The E
Published by
McGraw-Hill Humanities/Social Sciences/Languages
(2004)
ISBN 10: 007301799X
ISBN 13: 9780073017990
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